An AI concierge is an assistant on your website that does more than answer questions: it greets visitors, works out what they need, and takes the next step for them. What it can do depends on the skills you give it. Every one starts with the same four; the rest are added for how your business works.
The four skills every concierge starts with
- Answers from your knowledge. Accurate answers from your own site, documents and FAQs — and "I don't know" when the answer isn't there, instead of making one up.
- Captures leads. Gets a visitor's name, email and what they want, and sends it to your inbox while they're still on the page.
- Guides and recommends. Steers people to the right product, service or page, and can scroll the page to the part that answers them.
- Hands off to a human. Knows when a conversation needs you and passes it over with the whole thread attached.
Skills you can add
| Skill | What it does | Good for |
|---|---|---|
| Book a meeting | Offers open times and puts the call on your calendar | Consultants, agencies, B2B |
| Appointment booking | Slots and reservations, with reminders | Salons, clinics, repair shops |
| Order status | Answers "where's my order?" from your own system | Shops and delivery |
| Quote builder | Gathers requirements and returns a ballpark | Trades and service businesses |
| Product finder | Recommends the right product from a few questions | Stores with a big catalog |
| CRM sync | Sends every lead to HubSpot, Salesforce or your CRM | Teams that already use one |
| Other languages | Answers each customer in their own language | Mixed-language customers |
| Review requests | Asks for a rating or review after a good chat | Local businesses that live on reviews |
If your business does something repeatedly, a concierge can usually be taught to do it. Most start with two or three add-ons and grow from there.
How it learns your business
You send what your customers ask about: your website, FAQs, policies, product or service details. The concierge answers from that content and nothing else, and we keep it current as your business changes. It goes on your site with a few lines of code.
Where it runs
Its knowledge and memory run on Cloudflare's edge. For the model itself you choose: an open model on the edge, a private deployment, or one fine-tuned for your business — and we always tell you which AI provider handles your customers' messages. More on that in keeping customer data in the building.
Frequently asked questions
Does a concierge replace my staff?
No. It handles the routine questions and the after-hours visitors, and hands anything that needs a person to you, with the conversation attached.
Can it book straight into my calendar?
Yes, with the booking skill. It offers open times and puts the appointment on your calendar.
What does it cost?
Every concierge is quoted for the business: a price to build it and a flat monthly to run it. No per-seat fees and no surprise usage bills.
Can I try one first?
Yes. Open the assistant on our site and press "Try it as your business": it reads your website and acts as your concierge for a few minutes.